Vermonters Paul and Barbi Schulick offered their vitamin enterprise to Procter & Gamble Co. in 2012, hoping P&G’s deep pockets would fund analysis wanted to develop the small-but-profitable firm.

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As a substitute of rising, New Chapter, based in 1982 by the Schulicks, spiraled. The market chief in U.S. gross sales of nutritional vitamins and dietary supplements fell out of the highest 10, in line with data-tracking agency SPINS LLC. And the corporate went from making roughly $7 million a 12 months to attaining “bleeder-and-weeper” standing inside P&G, the nickname…

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