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WASHINGTON — Dean Serratelli had some doubts when he first bought the telephone name: Would he wish to signify New Jersey on the White Home’s second annual Made in America Day?

“I did not know if it was genuine,” mentioned Serratelli, the fourth-generation proprietor of Serratelli Hat Co. in Newark.

The decision was actual, and that is how Serratelli bought an opportunity to show his cowboy hats on the White Home, alongside Wiffle Balls from Connecticut, Jack Hyperlink’s meat snacks from Wisconsin, covers for fishing deal with from Washington state, vehicle fluids from Kansas, and different merchandise from every of the 50 states.

“It was a such an amazing honor to be featured and signify New Jersey,” he mentioned. “It is simply an incredible alternative.”

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Campbell Soup Co. was New Jersey’s consultant final 12 months. Now it was Serratelli, whose firm employs 86 individuals to make cowboy hats whose greatest markets are Texas, California, Canada and Australia.

They started in 1878 as importers of the uncooked supplies for different producers after which determined to make the hats themselves.

“Having a hat maker of this caliber from Newark, New Jersey, it is an oxymoron,” mentioned Rep. Marl Meadows, R-N.C., considered one of a number of lawmakers and administration officers to go to the show, which spilled over from the White Home onto the  garden.

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“I believe we have been invited for the shock worth,” responded Serratelli’s son, Alex.

Each President Donald Trump and Vice President Mike Pence appeared on the occasion. Serratelli made a particular cowboy hat for Trump together with his identify, and a hat field with the presidential seal to retailer it in. The president did not cease by, although.

“For many years, the US allowed different international locations to steal our jobs, shut our factories, and plunder our wealth,” Trump mentioned on the occasion as he touted his commerce insurance policies. “They let our factories go away, they let our individuals lose their jobs to employees in faraway lands. That is not free commerce. That is fools’ commerce. That is silly commerce. And We do not try this type of commerce anymore.”

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Serratelli mentioned his enterprise was up below Trump.

“The market has positively elevated since Trump got here into workplace,” he mentioned. “Plenty of the individuals who purchase our hats are his constituents. We have famous persevering with progress since he is are available.”

Jonathan D. Salant could also be reached at [email protected] Comply with him on Twitter @JDSalant or on Fb. Discover NJ.com Politics on Fb.



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