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Activist investor Elliott Administration Corp. has taken a giant stake in Nielsen Holdings PLC and plans to push the TV-ratings firm to promote itself.

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The New York hedge fund owns greater than 8% of Nielsen, price a minimum of $640 million, folks aware of the matter mentioned Sunday. Elliott, which has been launching campaigns at a blistering tempo this 12 months, might unveil the brand new effort as quickly as Monday.

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A number of…

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