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JERSEY CITY — Joseph Pollifrone knew almost nothing about working a enterprise when he purchased his first flower store within the 1970s at age 27.

“I had a lot enterprise, however not that a lot expertise,” he mentioned. And Valentine’s Day was approaching. “I used to be ingesting Pepto Bismol bottles.”

However Pollifrone discovered rather a lot within the years to observe. Subsequent month, he’ll rejoice the 50th anniversary of his retailer, Joseph’s Florist on Kennedy Boulevard, which he bought in 1991. The colourful flower store on Kennedy Boulevard close to the North Bergen and Union Metropolis border will provide deep reductions and particular offers on Sept. 15 to mark its half century milestone.

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Born and raised in Jersey Metropolis, Pollifrone was initially a particular training instructor for the Jersey Metropolis Public Faculties. However he labored part-time at a flower store whereas instructing, and caught the bug to personal a enterprise at 27.

The identical day his deal to purchase a bar fell by means of, the proprietor of the flower store he labored at proposed to promote him the store. Pollifrone agreed.

“I believed it was cool,” mentioned Denise Pollifrone, Joseph’s spouse. However Denise admitted she did not suppose they might make it this far into their enterprise.

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Since then, Pollifrone has moved to a number of places round Jersey Metropolis, increasing his enterprise. In some unspecified time in the future, he owned six flower outlets.

Now 70, Pollifrone and his household run two flower outlets, the opposite positioned in Secaucus. He purchased Joseph’s Florist from Joseph O’Rourke in 1991.

“I do not even relate to it as a enterprise as a result of I grew up right here,” mentioned Marc Pollifrone, Joseph’s 31-year-old son who helps run the outlets. “I do not really feel like I am at work as a result of my mother and pa are right here.”

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“And we feed him,” his father chuckled.

Marc, who helps with flower preparations and deliveries, added that his favourite half is listening to how a lot clients love the preparations.

“When clients are joyful, I am truly actually joyful,” he mentioned.

Pollifrone has been within the flower enterprise for over 40 years, mentioned that the hopes to proceed working for so long as he can.

“It is laborious work, however I adore it,” he added.

Dave Trocan, a long-time flower designer, echoed Pollifrone’s sentiment.

“Most individuals work jobs which are simply jobs. I like what I do.”

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