Do you put on hipster glasses? Are offbeat sun shades one in all your favourite fashion statements? Then take into account these two names:

Warby. Parker. 

The model, celebrated for its hipster glasses, is opening its first New Jersey location this month at Westfield Backyard State Plaza mall in Paramus. The shop, slated to open on Saturday, Sept. 15, is adorned with murals from the artist Ping Zhu and was designed to resemble a “basic library,” with brass particulars, walnut shelving and a “reference desk” the place clients can go for body changes.

“New York Metropolis has been our house for years, so increasing proper throughout the George Washington Bridge is an enormous milestone for us,” co-founder Dave Gilboa stated in a press release. “Right here in Backyard State Plaza, we’re not solely part of a few of the finest buying within the space, however we’re additionally surrounded by nice group parks and inexperienced areas.”

A rendering of the brand new Warby Parker retailer in Westfield Backyard State Plaza, which opens on Sept. 15. (Warby Parker)

Along with glasses and sun shades, the shop may also promote illustrated lens cloths, foldable circumstances and books from unbiased presses. Hipster sufficient for you? 

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Staff, generally known as “professional advisors,” put on uniforms “impressed by the nice Invoice Cunningham’s ‘bleu de travail’ French employee jacket,” the corporate says.

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The Paramus retailer may also boast a particular fashion of glasses for a restricted time — the Barkley Wilde in whiskey tortoise with flash mirrored pacific blue lenses. There may also be Warby Parkers for kids (aka younger hipsters), with sizes together with Jr. for ages eight and up and Jr. Jr. for kids four to 7.

One other location will observe in Westfield (at 126 Central Ave.) later this 12 months and a 3rd will open in Hoboken. 

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Warby Parker began out in 2010 as a web-based outlet for glasses with a mission to promote “designer eyewear at a revolutionary worth” (beginning at $95). The corporate now has greater than 75 retail places within the U.s.a. and Canada. 

For every pair of glasses or sun shades that’s offered, the corporate provides a pair to somebody in want as a part of its Purchase a Pair, Give a Pair program. Warby Parker accepts some UnitedHealthcare and Spectera imaginative and prescient plans.


Amy Kuperinsky could also be reached at [email protected] Observe her on Twitter @AmyKup or on Fb.




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