Girl Gaga is coming in your cosmetics bag.

Following in Kylie Jenner and Rihanna’s footsteps, the pop star, 33, introduced on Tuesday that she will likely be launching a magnificence model of her personal known as Haus Labs, sharing a brand new marketing campaign video on her social media platforms that includes just a few otherworldly seems created with the upcoming merchandise.

However in contrast to the celebs-turned-beauty impresarios earlier than her who constructed their empires solo, Gaga is teaming up solely with Amazon to promote her assortment.

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The merchandise, set to hit the market in September, will likely be obtainable for pre-order starting July 15 and embody multi-use gadgets for cheeks, eyes and lips in six shade households, with kits containing all three merchandise priced at $49.

“There are firms that see me, what I stand for and the way in which that I view the world, and if it’s not completely consistent with what they do they usually’re nervous about alienating customers … They’ll be like, ‘Are you able to simply change half of the equation?’ (which for me is the complete equation) in order that we are able to ‘do a deal,’” the “Born This Means” singer advised Enterprise of Trend.

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“The reply isn’t any. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so fantastic as a result of this was like, ‘Let’s make a deal, let’s make a deal to alter the world with their magnificence.’”

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And whereas the packaging for Gaga’s make-up is all matte black, anticipate a rainbow of shades from the merchandise themselves: “Shade is totally transformative — it’s highly effective, it’s lovely, and it’s how I discovered my voice with make-up,” she mentioned. “I found myself, but additionally different folks found me, for me, by the way in which that I used to be expressing myself.”


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