Girl Gaga is coming in your cosmetics bag.
Following in Kylie Jenner and Rihanna’s footsteps, the pop star, 33, introduced on Tuesday that she will likely be launching a magnificence model of her personal known as Haus Labs, sharing a brand new marketing campaign video on her social media platforms that includes just a few otherworldly seems created with the upcoming merchandise.
However in contrast to the celebs-turned-beauty impresarios earlier than her who constructed their empires solo, Gaga is teaming up solely with Amazon to promote her assortment.
The merchandise, set to hit the market in September, will likely be obtainable for pre-order starting July 15 and embody multi-use gadgets for cheeks, eyes and lips in six shade households, with kits containing all three merchandise priced at $49.
“There are firms that see me, what I stand for and the way in which that I view the world, and if it’s not completely consistent with what they do they usually’re nervous about alienating customers … They’ll be like, ‘Are you able to simply change half of the equation?’ (which for me is the complete equation) in order that we are able to ‘do a deal,’” the “Born This Means” singer advised Enterprise of Trend.
“The reply isn’t any. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so fantastic as a result of this was like, ‘Let’s make a deal, let’s make a deal to alter the world with their magnificence.’”
And whereas the packaging for Gaga’s make-up is all matte black, anticipate a rainbow of shades from the merchandise themselves: “Shade is totally transformative — it’s highly effective, it’s lovely, and it’s how I discovered my voice with make-up,” she mentioned. “I found myself, but additionally different folks found me, for me, by the way in which that I used to be expressing myself.”